Cultural Citizenship Survey
Our understanding of why and how commercial brands engage in cultural partnerships is vague at best. The Second Cultural Citizenship Survey aims to address this knowledge gap. With findings from a poll of 77 international experts drawn from the worlds of art, marketing, and branding, it maps the rarely-studied — and often misunderstood —connections between brands and the arts. The inaugural survey was launched in 2017. The second survey, published in January 2019, expands on the findings of the first report and includes an illustrated compendium of recent art-brand collaborations.
The inaugural Cultural Citizenship Survey was launched in 2017 to explore why and how commercial brands engage in cultural partnerships. The poll of 50 international experts drawn from the worlds of art, marketing, and branding began to map the growing connections between brands and the arts.
Culture Projects develops and publishes original research and insight into current trends in arts and culture and offers strategic counsel to institutions, companies, and government entities seeking to maximize the value of their engagement with the arts.
Please send questions or comments to info@cultureprojects.art
Please send questions or comments to info@cultureprojects.art